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Tips to Prevent Wrinkles

Daily Skin Care Moisturize: Use moisturizers to hydrate skin and reduce the appearance of wrinkles. Sunscreen: Apply a broad-spectrum SPF of at leas... Learn more

Protecting Your Skin

Protect your skin from the sun every day. Whether spending a day at the beach or running errands, sun protection is essential. You can protect your sk... Learn more

How to Reduce Wrinkles

1. Avoid the sun. It's the No. 1 cause of wrinkles, with dozens of studies documenting the impact. In one study that looked at identical twins, New Yo... Learn more

Determine Your Skin Type

Identify whether your skin is: - Normal: Balanced, not too oily or dry. - Oily: Shiny, prone to acne and enlarged pores. - Dry: Flaky or tight. - ... Learn more

Basic Skincare Routine

Build your routine with Ulta Beauty's top-rated products and our guide on skincare layering. - Cleanser - Toner (optional) - Serum(s) - Eye Cream ... Learn more

Frequently asked questions

Get the answers from the best beauty experts in the business.

Harsh soaps and hot water strip the skin's natural oils, leading to dryness and cracking, which can accentuate wrinkles. Use a gentle, moisturizing soap and lukewarm water, and always follow with cream.

The basic principles remain the same, though men's thicker skin may tolerate stronger concentrations of actives. The progression from prevention to treatment follows similar age milestones.

Sunscreen is becoming smarter and more multifunctional. Expect to see more products with built-in blue light protection, pollution shields, and formulas that adapt to your skin's tone for a truly invisible finish, encouraging daily use.

Absolutely. A wide-brimmed hat provides excellent additional physical sun protection for the entire face, including the forehead, and helps you squint less, reducing muscle movement.

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